Our Story
❂
1997
Our Lead Editor Michael Fiore develops epilepsy at only nine years old. He begins to have petit-mal seizures, losing consciousness without warning. He is prescribed anti-epileptic medicine and begins experiencing side effects.
2001 ❂
Michael has his first Grand Mal seizure. His neurologist increases the amount of anti-epileptic medication. As a result, Michael begins to experience memory loss.
❂ 2012
In order to battle his memory loss, Michael began shooting his everyday life using a Flip UltraHD Video Camera.
2013 ❂
Uses all of the footage he captured in 2012 and condenses it into a 4.5 minute film for fun. He calls it ‘Looking Back: 2012’. Family and friends are amazed!
❂ 2014 - 2019
‘Looking Back Films’ win numerous awards and are created for family and friends annually!
2020 ❂
Editing his childhood friend’s wedding film for NuView Weddings Videography Michael used footage he had taken of them over time, including the first time Kat and Brian had met.
❂ 2021
IDK Tonight and Cobble founder Jordan Scott requests a Looking Back Film for her and her fiance Nick. The couple love it so much that they begin advertising the unique one-of-a-kind concept through all of their social media platforms for free.
Michael guest stars on the “Choosing Your Reflection” podcast to tell the world that Looking Back Films are coming!
Please note, we can only produce a limited amount of Looking Back Films a year. Inquire above to save your spot!
The Origin Story
When asked how the looking back concept originated during an Instagram Live interview with Jordan Scott (founder of idk tonight) our founder Michael said this…
“I have epilepsy, so I have the memory of a goldfish, and in 2010 I purchased one of those Flip cams…”
History of Looking Back
Our Looking Back films were originally created by Michael D. Fiore to fight epilepsy symptoms. The main one, memory loss. Documenting both the boring and exciting aspects of his life allowed Michael to remember everyday life. Michael began shooting in 2011 with a Flip cam, recording his friends and family any chance he got.
Looking Backs also gave Fiore a chance to express himself freely and allowed him to see how far he could push his creativity.
Michael is an award winning rap artist professionally known as “FiO Baby”. He had released numerous mixtapes, performed on stages across Long Island and New York City, and took 2nd place on a hip hop reality show named Hip Hop ‘16 Bars”. Michael decided to use these Looking Back films to show the world who he truly is incorporating every aspect of himself, including rapping.
As he aimed to become more and more creative, Fiore began shooting music videos within these Looking Back films showcasing his love for hip hop. Year after year he wrote, recorded, and mixed a verse that summed up the year.
“family is everything and when you can’t remember the time spent with them it makes these Looking Back films all the more special” - Michael Fiore